Sift
How it works The Score Beyond the label Why Sift COMING SOON
How it works The Score Beyond the label Why Sift COMING SOON
FOOD & PERSONAL CARE, DECODED

Know what's really in it.

Scan any food or personal care product. Sift reads the label, weighs what's inside, and hands you one clear score, with the reasons behind it. The homework a careful shopper would do, done in seconds.

COMING SOON
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Launching soon on the App Store and Google Play. Free, unlimited scanning for food and personal care.
OAKFIELD FARMS
Vanilla Almond Granola
SnacksGranola
84/ 100
SIFT SCOREGood
Whole oats and real almonds carry it. Verified organic, and the added sugar stays modest.
How we scored this
LABELS ON THIS PACKAGE
✓ USDA Organic✓ Non-GMO VerifiedAll Natural
INGREDIENTS
9 total · 1 flagged
Rolled OatsNO CONCERNS
AlmondsNO CONCERNS
SILKROOT
Moisture Repair Shampoo
Hair CareShampoo
47/ 100
SIFT SCOREFair
Cleans well — but two of its ingredients can carry trace manufacturing contaminants.
How we scored this
CONTAMINATION NOTICE
2 ingredients can carry 1,4-dioxane, a probable carcinogen no label lists.
INGREDIENTS
13 total · 5 flagged
Sodium Laureth SulfateWORTH CAUTION
FragranceWORTH CAUTION
BLUE HARBOR
Wild-Caught Sockeye Salmon
SeafoodFresh Fish
92/ 100
SIFT SCOREExcellent
Low-mercury and rich in omega-3. One of the best picks in the seafood aisle.
How we scored this
Hg
Very low mercury
Eat freely. An everyday choice
NUTRITION AT A GLANCE
Per 3 oz cooked (85 g)
Calories133
Protein23 g
FERNWELL
Replenishing Face Cream
Skin CareMoisturizer
88/ 100
SIFT SCOREExcellent
A gentle, well-preserved formula. EWG Verified, with no contamination-prone ingredients.
How we scored this
LABELS ON THIS PACKAGE
✓ EWG Verified✓ Leaping Bunny
INGREDIENTS
18 total · 0 flagged
SqualaneNO CONCERNS
GlycerinNO CONCERNS
See it in action. Food and personal care, one system.
1,000,000+
PRODUCTS SEARCHABLE
10,000+
INGREDIENTS EXPLAINED
176
LABELS DECODED
13
HEALTH AREAS TRACKED
THE PROBLEM

The label tells you what's inside, not what it means for you.

"Natural." "Clean." "Humanely raised." Some of it means something, some is just marketing, and no one can be expected to tell which in the middle of a grocery aisle. What an ingredient actually does in your body, what a claim is really worth, which risks never make the label at all: that knowledge exists. It's just scattered, technical, and written for someone with a chemistry degree.

Sift reads all of it — ingredients, labels, contaminants, nutrition, sourcing — and tells you what it means.

THE LABEL SAYS SIFT SAYS
All NaturalMarketing — no rules behind it.
✓ USDA OrganicCertified — independently audited.
Ascorbic AcidJust vitamin C — no concerns.
Titanium DioxideColor additive — worth caution.
EthoxyquinSynthetic preservative — worth avoiding.
Every answer backed by sources. Tap any of them in the app.
ONE SYSTEM, TWO WORLDS

Everything you eat, and everything you put on your body.

One app, one 0–100 score, whether it's on your plate or your bathroom shelf.

Food

Every ingredient analyzed and explained. Nutrition measured against real daily values. Labels weighed at their true worth. Sourcing and welfare for meat, eggs, and dairy: verified, not just claimed. Plus the category risks most people never hear about, like mercury in fish and how oils hold up to heat.

Personal Care

What you put on your body reaches places food can't: through your skin, your airways, your eyes. Sift tracks all thirteen health areas here, accounts for how you're exposed, and surfaces the trace contaminants left behind in manufacturing.

HOW IT WORKS

Three taps from "what is this?" to "here's what to buy."

STEP 01

Scan

Point your camera at any product. Sift reads the front, back, and side panels: the ingredient list, the nutrition facts, and every claim on the box.

STEP 02

See the score, and the reasons

A single 0–100 score, a plain-language read on why, and every ingredient rated and explained, with the evidence and sources behind it.

STEP 03

Find something better

Sift points you to a higher-scoring swap, so every trip quietly nudges your cart in the right direction. No diet, no lecture.

THE SIFT SCORE

One number you can actually trust.

Every product earns a score from 0 to 100. It isn't a single measurement. It's a synthesis of everything that matters, weighed for you and mapped to four plain bands. No more standing frozen in the aisle comparing claims.

WHAT FEEDS THE SCORE
Flagged ingredients
Labels, at their true weight
Nutrition vs. daily values
Sourcing & animal welfare
Category risks: fish, oils, contaminants
Packaging signals

A verified USDA Organic seal counts for far more than the word "organic" printed as marketing. Sift does the weighing, so a claim that only sounds official never fools you.

76 / 100
SIFT SCORE
Excellent · 85–100
Among the best in its category
Good · 65–84
A solid choice, little to weigh
Fair · 45–64
Real trade-offs worth a second look
Poor · 0–44
Better options exist
SUGARS & SYRUPS
High-Fructose Corn Syrup
A liquid sweetener made by turning part of the glucose in corn syrup into fructose.
Worth caution
Heavy intake, especially in soda, is tied to higher triglycerides and fat building up in your liver.
HEALTH AREAS IT AFFECTS
Heart & Metabolic Moderate
Blood Lipid Changes
The same calories from fructose drinks pushed triglycerides higher than glucose did.
Established evidence
Metabolic Disruption
Frequent high intake is linked to insulin resistance, meaning your blood-sugar control weakens over time.
Emerging evidence
EVIDENCE
Stanhope KL, et al. (2009). Consuming fructose-sweetened beverages increases visceral adiposity… J Clin Invest
INGREDIENT INTELLIGENCE

Every flagged ingredient, and the reasoning behind it.

Sift never asks you to take its word for it. When an ingredient is worth watching, tap it for the whole story: what it is, what it does in your body, and which parts of your health it touches. Written like a knowledgeable friend, backed by the actual studies.

How serious it is
Every concern is rated low, moderate, or high, so a mild one never shouts like a serious one.
How strong the evidence is
Sift labels the research behind every concern, established or emerging, so you know what's proven and what's still an early signal.
How it reaches you
Sprayed, left on the skin, rinsed off, or eaten. A spray is not a lotion, and Sift accounts for the difference.

Sift only flags what's worth flagging. It won't invent a problem where there isn't one.

CLAIM ANALYSIS

Which claims are earned, and which are just marketing.

Sift reads 176 certifications and claims, sorts each into what it actually is, and weighs it into the score at its true worth, so a verified seal lifts a product, and an empty marketing word never costs you a premium. Sift sorts each into one of four kinds, from independently verified down to just printed on the box.

USDA
ORGANIC
NON-GMO
PROJECT
VERIFIED
CERTIFIED
HUMANE
RAISED & HANDLED
ANIMAL
WELFARE
APPROVED
FAIRTRADE
CERTIFIED
LEAPING
BUNNY
CRUELTY FREE
EWG
VERIFIED
COSMOS
ORGANIC
CERTIFIED
GLUTEN-FREE
NUTRI-
SCORE
USDA
ORGANIC
NON-GMO
PROJECT
VERIFIED
CERTIFIED
HUMANE
RAISED & HANDLED
ANIMAL
WELFARE
APPROVED
FAIRTRADE
CERTIFIED
LEAPING
BUNNY
CRUELTY FREE
EWG
VERIFIED
COSMOS
ORGANIC
CERTIFIED
GLUTEN-FREE
NUTRI-
SCORE
✓ CERTIFIED
Verified by an independent body, like USDA Organic. Counts for the most.
REGULATED
A claim governed by a government authority. Meaningful, with rules behind it.
PROGRAM
A standard run by a program rather than a governing body, like Nutri-Score.
MARKETING
An unregulated word a brand printed on the box, weighted accordingly.
"100% grass-fed" backed by a real certification counts for more than "grass-fed" with nothing behind it. A verified claim always outranks the same claim merely printed on the box.
BEYOND THE INGREDIENT LIST

Some of the worst risks never make the label.

Manufacturing contaminants no ingredient list will ever print. Mercury building quietly in fish. Oils that break down the moment you cook with them. Sift surfaces what you'd have no way of knowing. Tap through to see each one in the app.

PERSONAL CARE
Contaminants left by manufacturing

Some ingredients carry trace byproducts of how they were made, like 1,4-dioxane, a probable carcinogen. Sift tracks 12 and shows exactly which ingredients can carry them.

FISH
Mercury, mapped across 24 fish

Every fish placed on a five-tier mercury scale, from "eat freely" to "skip," because a sardine and a swordfish are not the same plate.

COOKING OILS
Oils, rated for real heat

Fragile oils break down into byproducts you don't want the moment they hit a hot pan. Sift rates 32 oils on how their fat holds up and how heavily they were processed.

SILKROOT
Moisture Repair Shampoo
47 · Fair
CONTAMINATION NOTICE
4 ingredients in this formula can carry a manufacturing contaminant.
1,4-Dioxane
Established
3 ingredients
A byproduct of the ethoxylation manufacturing process. A probable carcinogen, routinely detected in finished personal care products.
Ethylene Oxide
Established
3 ingredients
Also produced during ethoxylation. A known human carcinogen, and an added concern in spray and aerosol products.
Formaldehyde
Established
1 ingredient
Released by certain preservatives as they break down in a formula over time.
INGREDIENTS
13 total · 5 flagged
Sodium Laureth SulfateWORTH CAUTION
DMDM HydantoinWORTH CAUTION
BLUE HARBOR
Wild-Caught Swordfish
38 · Poor
Hg
Heavy metals
Mercury level
Very high mercury
Very low
Low
Moderate
Elevated
High
Compare all fish
WHAT TO WATCH
Pregnancy & Development High
A particular concern during pregnancy and breastfeeding, when mercury can reach the developing baby.
NUTRITION AT A GLANCE
Per 3 oz cooked (85 g)
Calories146
Protein20 g
WILDGROVE
Unrefined Canola Oil
46 · Fair
Cooking stability
How it holds up to heat
Moderate stability 5 / 9
Best
Good
Limit
Avoid
Compare cooking oils
A BETTER PICK
Extra-Virgin Olive Oil 91
NUTRITION AT A GLANCE
Per 1 tbsp (14 g)
Calories124
Total fat14 g
MORE FROM SIFT

We didn't stop there.

How animals were raised

For meat, eggs, and dairy: a clear read on diet, feed, and treatment, where verified always beats claimed.

Dietary tags you can trust

Sift reads the full ingredient list and decides for itself: vegan, gluten-free, keto, even when the brand never said so.

Nutrition at a glance

Sugar, sodium, and saturated fat measured against real daily values, with the parts that matter folded into the score.

Top Picks

The ten highest-scoring products in every category, for when you just want the best of the best.

A sample of categories free · full library with Sift+
Search the whole database

Look up any of a million-plus foods and personal care products by name, and see the best matches instantly.

Top 10 matches free · all matches + filters by diet, label, category, and score with Sift+
Saved lists

Save the good ones into lists: a clean-pantry list, a swap-these list, whatever keeps you on track.

1 list free · unlimited with Sift+
Scan history

Your scans save automatically. No retyping, no re-scanning.

20 most recent free · unlimited with Sift+
Guides & explainers

How Sift ranks beef, bread, seafood and more, plus plain-language guides to reading food and personal care like an expert.

And Sift never stands still. New products and updated ingredient science land every week.
FOCUS AREAS

Tell Sift what you're watching. It watches for you.

Pick from the health areas you care about most: gut health, a pregnancy, hormone balance. On every product you scan, signals in your areas surface first and loudest, so one glance tells you exactly what to watch.

Nothing is ever hidden. You still see every health area on every scan. Your focus areas just speak up first.

Pregnancy & Development Brain & Behavior Hormone Balance Heart & Metabolic Cancer Immune Health Gut Health Reproductive Health Kidney & Liver Health Inflammation Skin Health * Respiratory Health * Eye Health *
* Personal care only. Products on your skin can reach places food can't.
YOUR FOCUS AREAS
Ethoxyquin WORTH AVOIDING
A synthetic preservative tied to liver and kidney damage in animal studies.
Kidney & Liver Health Cancer +2 more areas
2 more match your focus areas
Signals in your areas rise to the top of every product you look at.
Demo shown with three focus areas. One is free, three with Sift+.
BETTER ALTERNATIVES

"Avoid this" is only half an answer.

Most products point to something better: a real, higher-scoring swap. Knowing something is bad doesn't help if you don't know what's better; Sift always finishes the sentence.

Northforge Peanut Butter Chocolate Chip Protein Bar
NORTHFORGE
Peanut Butter Chocolate Chip Protein Bar
54 Fair · sucralose & maltitol drag it down
BETTER ALTERNATIVE
Harvest & Honey Sprouted Almond Date Protein Bar
HARVEST & HONEY
Sprouted Almond Date Protein Bar
88 Excellent · dates do the sweetening
Watch your cart quietly upgrade, without even trying.
WHY SIFT

For your health, your family, and a cleaner world.

When you know what's in your products, you can make better choices. Less guessing, less worry, more control.

01
Know exactly what you're buying

Every product hides dozens of decisions someone else made about your health. Sift opens the box, so you're never buying blind again.

02
Tune it to your life

A pregnancy, a child's development, a condition you're managing. Set your focus once and every scan accounts for it.

03
See what you couldn't on your own

Contaminants that never make a label, mercury building in fish, oils that turn under heat. These are the dangers you'd otherwise have no way of knowing.

04
Trade overwhelm for confidence

No more standing frozen in the aisle. One clear answer, with the reasoning. The confidence of an expert, without having to become one.

05
Actually get healthier

One easy swap at a time. Real progress you can feel. No diet, no lecture.

06
Shop the world you want

Back real sourcing and animal welfare, verified rather than branded, and lower the hidden chemical load in your own home.

Shop Smarter. Live Better.

Coming soon to the App Store and Google Play. Scan anything, and your first answer will be seconds away.

COMING SOON
Download on theApp Store Get it onGoogle Play
Scanning is always free. Every rating shows its reasoning and its sources.
Sift
Know what's in it. Know what it means. Find something better.
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